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At the core of every Lightseid project lies a concrete strategy. Whether we are designing a new logo, a memorable brand identity, an effective and delightful user experience, every project starts with a plan.
It all starts with building a series of user personas of your clients and building your brand identity based on what your clients will like and find memorable vs your business values and tone of voice to create a final brand that satisfies all objectives.
Creating a consistent user experience across all devices is key to converting new customers. When users are deciding whether or not to subscribe to a service, they don’t want to be redirected to device-specific websites because the process often takes longer.
Having a single secure website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor. Knowing where traffic is coming from and how users interact with your website is necessary to make informed improvements.
More than half of traffic comes from mobile devices. Therefore, it’s increasingly important for companies to have websites that render properly on smaller screens so that users don’t encounter distorted images or experience a sub-optimal site layout.
While some businesses still choose to have a separate version of their website for mobile users, responsive design is becoming the norm because it offers greater versatility at lower development costs. Making one responsive website takes considerably less time than making a stand-alone mobile application in addition to a standard desktop website.
Your brand isn’t only what is on your website and other digital platforms but also includes all your offline assets. Lightseid makes sure that all your offline marketing collateral is consistent with your digital assets so that your clients can see one brand identity whether they find you online or not.
Bright colors hurt the eye. Use calm colors instead. Learn color psychology. Use colors wisely and with attentions.
A landing page is not like other website’s designs. The landing page should be super clear and focus.
There are three onboarding models: self-select, quickstart, and top user benefits
