Client

Our Expertise

Brand Strategy
Brand Identity
Logo Design
Web Design
Marketing Collateral
Google/Bing Analytics
Hosting
Technical Support

Background

Science is Simple is an educational blog style website perfect for anyone, especially those sitting exams who want to brush up on topics, teachers looking for new ways to explain science, or for those with curious minds who want to understand more about the world we live in.

Everyone can understand science at some level. It’s not scary. It’s not impenetrable. It’s fun, interesting and surrounds us.

Kicking things off with a solid strategy

At the core of every Lightseid project lies a concrete strategy. Whether we are designing a new  logo, a memorable brand identity, an effective and delightful user experience. Every project starts with a plan.

We worked closely with Collaboro Marketing and Science is Simple to develop their brand, a web design that fits their brand and user experience for their readers and apply new navigation structure and information architecture.

Branding On Point

It all starts with building a brand guideline that was created and provided by Collaboro Marketing. The design of the logo, the marketing collateral and website was primarily based on a strong brand guideline that was adhered to every step of the way.

Creating an Incredible User Experience With Responsive Design

Lowering your bounce rate is only half of the battle. Creating a consistent user experience across all devices is key to converting new customers. When users are deciding whether or not to subscribe to a service, they don’t want to be redirected to device-specific websites because the process often takes longer. Having a single secure website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor.

Knowing where traffic is coming from and how users interact with your website is necessary to make informed improvements. Managing multiple versions of a website requires developers to track users’ journeys through multiple conversion paths, funnels, and redirects. Having a single responsive site greatly simplifies the monitoring process.

Mobile Minded Design

More than half of traffic came from mobile devices. Therefore, it’s increasingly important for companies to have websites that render properly on smaller screens so that users don’t encounter distorted images or experience a sub-optimal site layout. While some businesses still choose to have a separate version of their website for mobile users, responsive design is becoming the norm because it offers greater versatility at lower development costs.

Making one responsive website takes considerably less time than making a stand-alone mobile application in addition to a standard desktop website. Since time is money, responsive design naturally costs less than the alternative. Even if the initial investment of a responsively designed website does end up comes out to being more expensive than creating two separate websites, you’ll end up saving in the long run due to maintenance costs, special configuration costs, etc of a website that uses two separate versions.

Consistent Branding

Your brand isn’t only what is on your website and other digital platforms but also includes all your offline assets. Lightseid makes sure that all your offline marketing collateral is consistent with your digital assets so that your clients can see one brand identity whether they find you online or not.

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