KJ Walton is a primary school teacher, author and illustrator. A daughter, a wife and a Mum. Her passion for the Growth Mindset has certainly supported her in growing and developing in all these areas of her life. Particularly in times of difficulty and struggle.
Her initial interest in Professor Carol Dweck’s research about our ‘Mindsets’ and the profound effect that your Mindset can have on your motivation and subsequent learning of new things initially came from her role as a teacher. During the last seven years or so, she has explored in the classroom how to engage children in thinking about what Mindset they are in at given times and how this effects their behaviour and overall achievement.
This exploration started through the telling of stories and developed into application to create a Growth Mindset culture in the classroom more generally on a day to day basis.
This passion has now become about a wider audience – parenting and building the culture within the family environment.
At the core of every Lightseid project lies a concrete strategy. Whether we are designing a new logo, a memorable brand identity, an effective and delightful user experience. Every project starts with a plan.
We worked closely with KJ Walton to develop user profiles, journeys and stories, then applied these to a new navigation structure and information architecture.
It all starts with building a series of user personas of your clients and building your brand identity based on what your clients will like and find memorable vs your business values and tone of voice to create a final brand that satisfies all objectives.
Lowering your bounce rate is only half of the battle. Creating a consistent user experience across all devices is key to converting new customers. When users are deciding whether or not to subscribe to a service, they don’t want to be redirected to device-specific websites because the process often takes longer. Having a single secure website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor.
Knowing where traffic is coming from and how users interact with your website is necessary to make informed improvements. Managing multiple versions of a website requires developers to track users’ journeys through multiple conversion paths, funnels, and redirects. Having a single responsive site greatly simplifies the monitoring process.
More than half of traffic came from mobile devices. Therefore, it’s increasingly important for companies to have websites that render properly on smaller screens so that users don’t encounter distorted images or experience a sub-optimal site layout. While some businesses still choose to have a separate version of their website for mobile users, responsive design is becoming the norm because it offers greater versatility at lower development costs.
Making one responsive website takes considerably less time than making a stand-alone mobile application in addition to a standard desktop website. Since time is money, responsive design naturally costs less than the alternative. Even if the initial investment of a responsively designed website does end up comes out to being more expensive than creating two separate websites, you’ll end up saving in the long run due to maintenance costs, special configuration costs, etc of a website that uses two separate versions.
Your brand isn’t only what is on your website and other digital platforms but also includes all your offline assets. Lightseid makes sure that all your offline marketing collateral is consistent with your digital assets so that your clients can see one brand identity whether they find you online or not.