Client

Our Expertise

Brand Strategy
Brand Identity
Graphic Design
Marketing Collateral
Web Design
SEO
Social Media Advertising

Background

Drowning is the number one cause of DEATH in young children. Pool Angel is the science and technology of machines that see, giving you the most advanced second set of eyes when it comes to the safety of your children and pets within your individually defined pool area.

We’re experts in computer recognition and identification technologies and have vast experience deploying such systems to high profile clients.

Kicking things off with a solid strategy

At the core of every Lightseid project lies a concrete strategy. Whether we are designing a new  logo, a memorable brand identity, an effective and delightful user experience. Every project starts with a plan.

We worked closely with Pool Angel to develop user profiles, journeys and stories, then applied these to a new navigation structure and information architecture.

Branding On Point

It all starts with building a series of user personas of your clients and building your brand identity based on what your clients will like and find memorable vs your business values and tone of voice to create a final brand that satisfies all objectives.

Pool Angel Responsive Website Design
Pool Angel Responsive Website Design

Creating an Incredible User Experience With Responsive Design

Lowering your bounce rate is only half of the battle. Creating a consistent user experience across all devices is key to converting new customers. When users are deciding whether or not to subscribe to a service, they don’t want to be redirected to device-specific websites because the process often takes longer. Having a single secure website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor.

Knowing where traffic is coming from and how users interact with your website is necessary to make informed improvements. Managing multiple versions of a website requires developers to track users’ journeys through multiple conversion paths, funnels, and redirects. Having a single responsive site greatly simplifies the monitoring process.

Pool Angel Website Design

Mobile Minded Design

More than half of traffic came from mobile devices. Therefore, it’s increasingly important for companies to have websites that render properly on smaller screens so that users don’t encounter distorted images or experience a sub-optimal site layout. While some businesses still choose to have a separate version of their website for mobile users, responsive design is becoming the norm because it offers greater versatility at lower development costs.

Making one responsive website takes considerably less time than making a stand-alone mobile application in addition to a standard desktop website. Since time is money, responsive design naturally costs less than the alternative. Even if the initial investment of a responsively designed website does end up comes out to being more expensive than creating two separate websites, you’ll end up saving in the long run due to maintenance costs, special configuration costs, etc of a website that uses two separate versions.

Pool Angel Website Design

Consistent Branding

Your brand isn’t only what is on your website and other digital platforms but also includes all your offline assets. Lightseid makes sure that all your offline marketing collateral is consistent with your digital assets so that your clients can see one brand identity whether they find you online or not.

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